humeara mohamed

A london-based beauty editor, copywriter and consultant.

(READ: PROFESSIONAL WORD NERD AND MAKEUP MAGPIE.)

Vogue
EE72
AnOther Magazine
The Set Set
Marie Claire
Grazia
Glamour
Cosmopolitan
Stylist
The Independent
Dazed
Refinery29
Betches
Red (print only)
Time Out
Estée Lauder
Jo Malone London
MAC Cosmetics
La Mer
LookFantastic
Bobbi Brown
Cult Beauty
Clinique
Too Faced
Aveda
Dr.Jart+
Origins
Bumble and bumble.
Maria Nila
First Aid Beauty
Dr Sam’s Skincare

About

Humeara Mohamed's head shot. She's sitting against a beige background and wearing a grey and white sweatshirt. Her makeup is done by Charlotte Tilbury and her copper hair falls in waves.

After starting on the Dubai-based beauty desks of Grazia Middle East, Vogue Arabia and Emirates Woman, Humeara returned to the UK to pursue a degree in English with Creative Writing. She then moved to London and began copywriting and consulting alongside her work as a journalist, eventually leading the copy team at The Estée Lauder Companies’ in-house creative agency until she left in 2023.

From mid-2024 to early 2025, she worked at Refinery29 across the beauty, fashion and lifestyle verticals (where her manager labelled her the “SEO queen” – no biggie!). Now, Humeara is a contributing beauty editor at The Set Set, she regularly covers beauty at AnOther, and she freelances for some of the industry’s biggest names.

With a decade of experience under her belt (time flies!), you can also find Humeara’s work in Vogue, Marie Claire, Glamour, Refinery29,The Independent, Dazed Beauty, Stylist and Cosmopolitan, with copy work for Cult Beauty, Bobbi Brown, MAC Cosmetics, La Mer, Jo Malone London, Aveda, Origins and more. She also dabbles in video work, broadcasting and presenting, having worked with brands like LookFantastic, IndyBest, Maria Nila and Soap & Glory.

When she’s not writing or interviewing the likes of Ariana Grande, you’ll find Humeara walking the hills of Hampstead Heath with her saluki, swimming in freezing-cold temps, or you can catch her below.

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EDitor’s picks .

Scroll through some of Humeara’s favourite pieces.

A woman on the cover of a magazine with her hair back, surrounded by flowers, on a red background.

“In 1994, when the grunge aesthetic gripped the nation (chokers, combat boots), the make-up artist Heidi Morawetz created Le Vernis Rouge Noir. There and then, backstage at Chanel’s Autumn/Winter ready to wear show, she mixed black and reds until the shade emerged – a perfect blend of rebellion and conformity; not too black, not too red, not too bold, and not too boring. Accessorising the collection’s skunk-ish black and white furs, it went on to become synonymous with the house’s beauty offering, forever frozen in the 90s zeitgeist by Uma Thurman in Pulp Fiction and Madonna in Take a Bow…”

Anne Hathaway as Mother Mary wearing a gold outfit and halo

““Mother Mary” begins with a frankly dazzling display of glamor and fame. The titular character is clad in a Gaga-esque wig and Taylor Swift-coded costume, belting into a mic and surrounded by backup dancers, as a crowd of screaming fans so big that it makes your heart thump with anxiety watch on. She is every bit the perfect pop star: there’s not a pore in sight, nor a hair out of place…”

A hand with perfectly manicured, short, pink nails. You can see the cuff of a knitted sleeve.

“Harriet Westmoreland is the original ‘clean girl’, or at least the aesthetic’s architect. The manicurist’s Instagram account is a tableau of syrupy nudes and lo-fi, magnified nail shots, with each fingertip coated in gossamer-thin veils of varnish…”

“‘What in the Black Mirror am I looking at?’ snorted a friend when I showed her Reem Bot for the first time. Reem is an influencer and journalist created by artificial intelligence and powered by online lifestyle magazine SheerLuxe, and she was launched to a flurry of angered reviews…”

“It’s 2 a.m. and I can’t sleep. There is no breeze coming from the wide-open window next to me but the air is clawing at the eczema on my neck. It feels like it’s on fire. I’m not scratching it but it burns. I get up and grab some frozen peas wrapped in a towel; I'm not sure if it’ll help but I’ll try anything at this point. My leathery-looking, eczema-laden wrists are soaked in steroid cream and wrapped in bandages. I lie there wondering if this is what hell feels like. Dramatic? Perhaps. But a chronic skin condition can make anyone feel this way…”

“Each morning, as I sit on the London Underground and am forced to lift my eyes away from the comfort of my phone screen (the service isn’t great down there), I find myself staring at everyone’s hands. I spy a set of perfectly shiny gel nails here and a bare-nailed hand there, but rarely do I spy fingernails with “normal” nail polish on them…”

“It’s 7 a.m. and I’m scrolling, blurry eyed, through my phone in an effort to wake up. “Under-eye concealer is dead,” a TikToker tells me. I nearly spit out my morning cup of tea. Concealer… Is… Dead? I quickly switch to my front camera and inspect my face. Dark circles look back at me, looming with such force that I reflexively begin prodding and stretching my skin until they temporarily ease. Ultimately, it’s no use. I am, in fact, naturally blessed with much bigger shadows than any of the gorgeous, concealer-eschewing women I see on TikTok. Most of whom are white or white-passing…”

“In 2020 I had blonde hair, was living in London and travelling for over two hours to have my roots done in Nottingham. I know what you’re thinking: What a faff! But it was much cheaper than booking into a London-based salon — even after taking the train fare into account…”